adminAmends Consumer Privacy Laws. Initiative Statute. Expands Provisions of the CA Consumer Privacy Act (CCPA) and Creates California Privacy Protection Agency to Implement and Enforce the CCPA
The California Consumer Privacy Act (CCPA) was written by the Legislature, is enforced by the Attorney General, and went into full effect July 1, 2020. Proposition 24 purports to strengthen that law, but it has many unintended consequences that appear to weaken it. For those not well versed in technology, it is confusing. Many of the provisions about data collection that seem excellent, e.g., prohibitions on racial profiling, legal status as former convict, undocumented immigrant, can slip through the cracks. You may have seen popups asking if some company you’re researching may use your data, but saying NO is no guarantee that your private information is not part of their baseline management information or that opting out won’t cost you more money. Since the CCPA has, at this writing, operated for less than a month, these changes, opposed by ACLU, Consumer Federation of California, and Media Alliance, among others, simply cannot tackle how the existing law will function. Ballot measure terms and conditions are very hard to overturn legislatively no matter how poorly they operate. We need to see how CCPA functions now before we radically and substantially amend it, especially with provisions that may make us more, not less, vulnerable to invasions of our privacy and personal data.